CHALLENGE
Transform a traditional women’s shoe department into a more contemporary space designed to feature in-demand brands that resonate with a younger, hipper customer.

SOLUTION
A visual branding package of simple add-on elements that layers onto existing floor and perimeter fixturing. Think ‘peel & stick’ makeover.

Worked with Wink, Inc. on illustration and branding elements.

Concept was tested, proven and transformed into a visual merchandising pitch kit presented to key vendors. Said key vendors opened up their checkbooks to fund the rollout 100%.

Macy’s North

Store Environments, Visual Merchandising, Fixture Design