Transform a traditional women’s shoe department into a more contemporary space designed to feature in-demand brands that resonate with a younger, hipper customer.
A visual branding package of simple add-on elements that layers onto existing floor and perimeter fixturing. Think ‘peel & stick’ makeover.
Worked with Wink, Inc. on illustration and branding elements.
Concept was tested, proven and transformed into a visual merchandising pitch kit presented to key vendors. Said key vendors opened up their checkbooks to fund the rollout 100%.
Store Environments, Visual Merchandising, Fixture Design