Adhesive vinyl wall murals and shapes add whimsy and interest to what used to be bare, beige walls.

Initial concept rendering.

Concept comes to life at Macy's State Street.

Macy's Impulse Shoes

Visual branding package of simple add-on elements that can be layered onto existing floor and perimeter fixturing. Think ‘peel & stick’ makeover.

Concept was tested, proven and transformed into a visual merchandising pitch kit presented to key vendors to secure funding for top tier store rollout.

Store Environments, Visual Merchandising, Fixture Design