Create a one-of-a-kind shop for Spanx within the women’s lingerie department using existing hosiery fixtures and space.
Spanx packaging provided inspiration for quick and easy add-on visual elements. The brand was brought to life with colorful details that conveyed attitude and whimsy. Something fun the dress up all that beige and black spandex!
Spanx and Marshall Field’s State Street, Chicago
Visual Merchandising, Store Environments, Shop Within A Shop